Comparing "Global Wine Wars" to the Embedded and Mobile space
One of my favorite MBA case studies was "Global Wine Wars: New World Challenges Old" (don't be cheap, spend the $6.95 and read it...). The key point from the case is that to compete against France's dominance in the wine industry, Australia et al repositioned the mindset of wine buyers from region to grape variety. No longer do people go into a liquor store to buy a Bordeaux, they go in to buy a Merlot. You don't go in looking for something nice from Burgundy, you go in looking for a nice Chardonnay. And for a couple of decades now France has been spanked repeatedly in the global markets for wine.
Is something similar going on in the Embedded and Mobile spaces? Is there a slow repositioning happening in purchasing behavior from "region" (the hardware - "iPhone" vs "BlackBerry" vs "Motorazr" vs "Nokia Nxx") to "grape variety" (the software stack - "Symbian Foundation", "Android", ....)?
- Don
Is something similar going on in the Embedded and Mobile spaces? Is there a slow repositioning happening in purchasing behavior from "region" (the hardware - "iPhone" vs "BlackBerry" vs "Motorazr" vs "Nokia Nxx") to "grape variety" (the software stack - "Symbian Foundation", "Android", ....)?
- Don
posted by Donald Smith @ 9:14 AM
2 Comments:
At 12:04 PM,
Chris Aniszczyk (zx) said…
What about the boxed wine market ;)?
At 5:03 PM,
Doug Schaefer said…
I think we are definitely seeing the trend to that (the mobile space, not the boxed wine ;). The platforms are near ready to hit the market, but we'll need killer apps for users to start caring about what software is on their cell phones. Right now, it's still sexy hardware that sells.
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